Innovation & Community with Shanna Greathouse
01:01
Carrie Aguilar
Well, hello, everyone. It's Carrie Aguilar. I'm happy to be here. Mara isactually out right now. She is on the way to Japan. Very excited.
01:13
Shanna Greathouse
Might actually be warmer in Japan right now.
01:15
Carrie Aguilar
Yeah. And I hear there's. There's record snowfall. She's going to. I think she's celebrating a big birthday with her husband. So very excited for that trip. Anyways, wanted to introduce our guest that's sitting in for Mara thisweek. We have Shanna Greathouse. Shanna Greathouse is the founder and CEO of PigyBak. What's the best way to describe PigyBak. PigyBak is a social home services platform.
01:46
Shanna Greathouse
Yeah. I like to describe it as if Pokemon Go, Angie and Groupon had a baby.That would be PigyBak. It's a weird analogy, but it works.
01:55
Carrie Aguilar
Okay. PigyBak was started here in Cleveland, Ohio. And so we have Shanna hereto talk with us today. So welcome, Shanna.
02:02
Shanna Greathouse
Hi, Carrie. Thank you for having me.
02:04
Carrie Aguilar
So let's start with how we met. I met Shanna originally. It was total kismet.We met last year, right? Yep, Yep. At the. We met at the women's leadership.
02:16
Shanna Greathouse
Yep. Cleveland.com summit.
02:18
Carrie Aguilar
Yeah. And Shanna was on a panel speaking about women founders. Right.
02:26
Shanna Greathouse
Women founders with two very exceptional women on the panel that had been much further along in their journeys.
02:32
Carrie Aguilar
Whatever. Don't disparage yourself.
02:34
Shanna Greathouse
This is amazing.
02:36
Carrie Aguilar
This is not the conversation we're about to have today. We're not starting with disparaging ourselves. Anyways, so we started. We met there. I love it becauseI. And I think I mentioned this in our first. Our first conversation with InHer Land. But I started my career actually at Yelp, and part of my career at Yelp was working within home services. So I love platforms. Working at Doordash and working on our platform at DoorDash and working at Yelp and swinging ads.
03:09
Shanna Greathouse
I remember you coming up to me and you're like, you don't know me, but we're going to best friends. And then your opening was, I worked at the Yelp HomeServices in Doordash. And you were right.
03:18
Carrie Aguilar
That's typically how I start all of my friendships is you don't know me, but we're going to best friends. No pressure. I want you to tell us a little bit about PigyBak and why you started. PigyBak.
03:31
Shanna Greathouse
Yeah. Okay, so PigyBak is what I described as. It's a combination of geo-fencing, just pinging neighborhoods when contractors are coming to the neighborhood so that you can PigyBak on your neighbor's contractor, get a group deal. The goal is to get contractors working more, driving less, and make it super convenient to find contractors. We kind of uberized home services.
03:53
Carrie Aguilar
That's awesome. And how did you come up with the idea?
03:57
Shanna Greathouse
Oh, so. Okay. So I will tell you the true story. Okay.
04:01
Carrie Aguilar
Please do.
04:02
Shanna Greathouse
Yeah. I had an awful experience. We had. Our house is from 1948 and it is super old and broken. And we got it for a ridiculous, low price because of it. But we're obsessed with our house. We did so many DIYs to make it livable. And then we knew we had to tackle the kitchen. That's literally the size of a cubicle.
04:23
Carrie Aguilar
Okay. Okay. Sounds about right.
04:24
Shanna Greathouse
So went with the highest bid of the three, thinking, oh, we got it. This, this is going to be great.
04:28
Carrie Aguilar
Oh, because it was like the most expensive. Yeah.
04:30
Shanna Greathouse
And they only work in Shaker. And we're like, they're used to old, complicated, beautiful houses.
04:35
Carrie Aguilar
Got it.
04:36
Shanna Greathouse
It was awful. I had a strange man. Like, the worst one was a strange man that was a new worker to the house. Let himself into our house at seven in the morning.
04:45
Carrie Aguilar
No.
04:45
Shanna Greathouse
On a Saturday. And I did not know this person. And then whenever I texted the project manager, like, what the heck is going on? That same man showed up again on Monday and screamed me out.
04:55
Carrie Aguilar
No.
04:56
Shanna Greathouse
It was terrifying.
04:57
Carrie Aguilar
He was awful.
04:58
Shanna Greathouse
So tall, so imposing. I was so scared. I was like, there's gotta be a better way. So I was talking with my brother, who was working on his truck in the driveway at my sister's house. And he's just talking about how hard it is for him back home in Texas. He moved out to Texas and he is hiring friends and they keep getting interrupted by neighbors coming in. And so, like, they can't work on his house. Cause they're just, like, fielding inbound leads. I was like, well, if they just knew ahead that they were coming, and that's the real story.
05:29
Carrie Aguilar
So you came up with this idea and then. And how long ago was that? You said a year and a half ago.
05:35
Shanna Greathouse
So, yeah, I would say, like, two years ago. We had the conversation. It stewed in my mind. For six months, I was doing supply chain consulting, and I was like, the global partnerships lead for this little logistics company that does really cool stuff around product management. So I got to. In the meantime, I got my MBA and I was doing this program, and I was like. They threw me into a product role because I had been a global project manager for some other companies for a while, and I was like, product just, like, really lifting.Yeah. Very different than project management. So I went and I did a bootcamp for six months so that I could speak, like, programming language because I didn't want to be the idiot just telling people what to do.
06:19
Shanna Greathouse
And so I got to do some really cool stuff around, like, actually product managing. Two apps that got sold. One got sold to Uber, one got sold to Project44. What the companies did. So that was like a. A big. I was like, okay, so I kind of have my head around management is. Yeah. And so I was doing the requirements while I was doing this other job, like, start two weeks before I was laid off.
06:41
Carrie Aguilar
So maybe you knew what you were talking about on the panel when I first met you.
06:45
Shanna Greathouse
Possibly.
06:47
Carrie Aguilar
Okay, keep going.
06:48
Shanna Greathouse
But, yeah, so I had, like, the requirements already done for product managers, and I had even been talking with customers and market research on the weekends. And then when I found out that I was getting laid off for the third time in my career in six years. Oh, it's fine. It was a blessing. I just ran with it instead of doing, like, the sad LinkedIn post, I'm open for work. I was like, screw this. I'm going for it.
07:12
Carrie Aguilar
Get rid of that green banner.
07:14
Shanna Greathouse
Yes. And my mom immediately called me from California and said, you're never gonna get a job. What are you doing? Take that down. And I always obeyed my mom, and this time I said no. And I kept it up. And now she's my biggest fan. So it worked out.
07:28
Carrie Aguilar
I remember when we met, first of all, your energy was incredible. Second of all, we immediately connected on LinkedIn. And I remember thinking, first of all, you're, like, very active on LinkedIn.
07:43
Shanna Greathouse
Yeah. That wasn't the case before. I don't know why I started. I think it was for accountability.
07:47
Carrie Aguilar
Okay. Yeah, okay. And one of the things that I understood from you is, you know, Cleveland, when it comes to founders in tech, it's a pretty small town.
07:59
Shanna Greathouse
Yeah.
07:59
Carrie Aguilar
I really just understood how incredibly important building community was for you, and that specifically resonated to me. So can you dig into how you got so good at building community and what that looked like for you maybe growing up?
08:17
Shanna Greathouse
Yeah. So community is a big part of my upbringing. My family is originally from West Virginia, but we moved to Cleveland, and when I was six. I'm the youngest of four. That's the brothers and sisters I was mentioning. And, yeah, when we moved. This is. I don't tell this story often, so forgive me, because framing it is going to be interesting. So we moved to Cleveland, and in West Virginia, in the South, Church is a big part of your community.
08:44
Carrie Aguilar
Yep.
08:44
Shanna Greathouse
And when we moved to our Methodist congregation here in Brecksville, Ohio, which is a. It's a very nice suburb. Coming from Clarksburg, West Virginia, which is a very dead town in the middle of West Virginia. Very different vibes.
09:00
Carrie Aguilar
Right. I can imagine.
09:01
Shanna Greathouse
Very different vibes. So it's a bit of culture shock, especially for my mom.
09:04
Carrie Aguilar
Yeah.
09:05
Shanna Greathouse
So my mom found the friendliest people she could, and her first knock on the door were Mormons, and the second knock on the door, Jehovah's Witnesses. She opted in for Jehovah's Witness. So from the age of 10 until 20, I was a Jehovah's Witness.
09:19
Carrie Aguilar
Wow.
09:20
Shanna Greathouse
Yeah. Which is very different. I was the only one in my family besides my mom to convert, so my siblings were older than me, so they didn't. My dad didn't.
09:27
Carrie Aguilar
Okay.
09:28
Shanna Greathouse
So divided household is how they call it.
09:31
Carrie Aguilar
Okay.
09:31
Shanna Greathouse
But part of that religion is building community and outreach as part of it. So I went from being shy, which I still am, to being not allowed to be shy because you have to go every Saturday and knock on doors or Wednesday evenings. And soI was doing that for a while.
09:47
Carrie Aguilar
Wow.
09:48
Shanna Greathouse
Yeah.
09:49
Carrie Aguilar
So can I ask you some questions about Jehovah's Witnesses?
09:53
Shanna Greathouse
Sure.
09:53
Carrie Aguilar
I remember when I first found this out about you.
09:57
Shanna Greathouse
Yeah.
09:57
Carrie Aguilar
I was completely shocked, mainly for a couple of reasons. Number one, I had just finished listening to a podcast about Jehovah's Witnesses. I had quickly then watched a couple of documentaries.
10:16
Shanna Greathouse
The apostasy one on Amazon.
10:18
Carrie Aguilar
Yeah.
10:19
Shanna Greathouse
Yeah. That one's jarring but accurate.
10:22
Carrie Aguilar
Wow.
10:23
Shanna Greathouse
Yeah.
10:23
Carrie Aguilar
So I just remember it was like a month after I met you, and I was like, wow. If what I had. If there was a fraction of truth in what I had heard in these podcasts about Jehovah's Witnesses, specifically their views on gender.
10:43
Shanna Greathouse
Yeah. They're unfortunate.
10:44
Carrie Aguilar
Yeah. And also, like, their approach to higher learning or, like, their lack of approach. I just am blown away that I'm sitting next to, like, this badass female founder.
10:59
Shanna Greathouse
No, thanks.
11:00
Carrie Aguilar
So can you kind of walk through? I mean, I know you're older than 20, so you're no longer in, I'm assuming.
11:09
Shanna Greathouse
Yeah, I'm no longer active.
11:10
Carrie Aguilar
Okay.
11:10
Shanna Greathouse
Yeah. They call it disassociated. So you can be disassociated, which means they can talk to you religiously or disfellowshipped, which is shunning.
11:19
Carrie Aguilar
Yeah. Okay.
11:20
Shanna Greathouse
Yeah.
11:20
Carrie Aguilar
Okay.
11:21
Shanna Greathouse
So I'm. I'm the more positive one.
11:23
Carrie Aguilar
Okay. Well, I'm glad that, I guess, for your sake, that you're the more positive one, but can you kind of go into, like, what that looks like for you, but also how you made that decision and what that inner fire is? Because that's incredible.
11:40
Shanna Greathouse
To leave the religion also, like, I.
11:43
Carrie Aguilar
Mean, just your perseverance, because I'm not sure that. I don't know, I'm just, like, in awe.
11:48
Shanna Greathouse
Oh, that's kind. I think when you're in this situation, you don't think of it as anything more than just survival. So, like, for. For context, my dad is very much like, I was always raised just as if I were a boy. If I were a girl, there was not, like, a.
12:06
Carrie Aguilar
And your. Your dad is not a member of the church? No, under. Okay.
12:09
Shanna Greathouse
He is atheist. He claims he's a hardcore engineering science nerd person.
12:14
Carrie Aguilar
Understood.
12:14
Shanna Greathouse
Yeah.
12:15
Carrie Aguilar
And your parents are, like, together.
12:17
Shanna Greathouse
They're together. They've been together for almost 40 years.
12:19
Carrie Aguilar
Okay. So, like, even though you're, like, what they call a divided house, like, you were. You were raised with both sets of parents in the same. Okay. Okay. I'm fine.
12:27
Shanna Greathouse
Yeah. Which can get complicated.
12:29
Carrie Aguilar
Okay.
12:29
Shanna Greathouse
So, like, when I was 10, that was my last Christmas. That was the last time my mom did, like, a big Christmas. I got a basketball hoop that year.
12:36
Carrie Aguilar
Wow.
12:36
Shanna Greathouse
And then that was, like, the end of holidays for us. Birthday didn't matter because my birthday is New Year's Eve, so.
12:41
Carrie Aguilar
Yeah, yeah.
12:43
Shanna Greathouse
You're always, like, out of a birthday anyways.
12:45
Carrie Aguilar
Oh, that stinks.
12:45
Shanna Greathouse
It's fine. It's fine. But so started when I was 10. I really wasn't very active until I started dating when I was 16. And I got pulled into it more because the person I was dating, his dad was an elder, and you're not supposed to date until you're ready for marriage. And there's a lot of things around about being a woman. Virginity is really protected on both sides in the religion. So there's a lot. I mean I was going when I was in Kingdom hall, we had meetings three days a week and then we had so Bible study, two hour Sunday service. And then Thursday was preparing for ministry. So it was like school for ministry. And then Saturdays was ministry or you'd go after Sunday meeting and just have a really long day.
13:28
Shanna Greathouse
I remember going out into the field and so to go back to your question about women, it was a group of women going out on a Saturday, ages 15 up to 70s. There was one grandson with them, he was about 7. And we always opened with a prayer to protect us because it's really scary going to strangers houses. There's so many stories about that.
13:51
Carrie Aguilar
Oh God, I'm sure.
13:52
Shanna Greathouse
Yeah, yeah. Like nothing horrible but like naked people answering the door, like that kind of stuff. And your kids.
14:00
Carrie Aguilar
Right.
14:01
Shanna Greathouse
But anyway, she went to open the prayer but because there was a male present, she put. And she didn't have a hat, she put a handkerchief over her head to show humility and submission to the male in the air, in the room. And he was probably 6 or 7.
14:14
Carrie Aguilar
He was 7, yeah.
14:16
Shanna Greathouse
And that really sticks with me. There's actually a lot of stuff I don't remember about being a witness anymore, including my own wedding. I got married at 19.
14:24
Carrie Aguilar
Oh my gosh.
14:25
Shanna Greathouse
I don't remember any of the service my family does. I blocked it out. So I was married at 19, divorced by 21.
14:33
Carrie Aguilar
Wow.
14:34
Shanna Greathouse
But it was just, you know, constantly getting told to be submissive to somebody regardless of their credentials, regardless of their background or their age or their wisdom. So that was challenging. But I think like the thing that really stuck with me is I always really excelled in school. I'm really blessed to have brilliant parents. So I'm not even an iota as smart as both of them, but they are brilliant. Like my dad's self taught nuclear medical engineer who now does tons of other engineering. He's working on a microchip, patents for like all sorts of amazing stuff. My mom was a medical librarian that was setting up the medical library system and research before the Internet so that you could diagnose rare diseases. She was going to D.C. And like advising on that. Wow, they're brilliant people.
15:22
Shanna Greathouse
So education was just kind of a given even though the religion I was in at the time discouraged higher education.
15:27
Carrie Aguilar
I see. So like education was paramount. Yeah, it sounds like, yeah, even more so. Or like it, like, regardless of religion.
15:38
Shanna Greathouse
Yeah, yeah. You know, like, I'm sure it was probably very similar for your family. You were very accomplished. Yeah.
15:44
Carrie Aguilar
So it was very important.
15:46
Shanna Greathouse
Yeah. So. But instead I was always planning to go to OSU, where you went. And synchronized swimming, I had done as a sport.
15:53
Carrie Aguilar
That's really cool.
15:53
Shanna Greathouse
It's so random. But they have number one in the country in synchronous swimming, so I was gonna go there for physical therapy and get my doctorate and compete around the world. That was my plan. And then by 17, I stopped swimming. I got really deep into the religion. And bad association spoils useful habits is a big quote of theirs, which is about not over socializing with people who are outside of the religion, including people who are studying. There are so many stories about that, but even it trickled into my own family where whenever I got married, my now ex husband didn't want me to spend time with my sister and my brother.
16:33
Carrie Aguilar
Wow.
16:34
Shanna Greathouse
Yeah.
16:35
Carrie Aguilar
That's so awful.
16:36
Shanna Greathouse
Yeah. It was strange, but that's what pushed me to say, that's enough. Because family is everything.
16:42
Carrie Aguilar
Yeah.
16:43
Shanna Greathouse
Yeah.
16:44
Carrie Aguilar
How do you think your experience, or maybe there isn't, but do you think there's a correlation between you being able to get out of that situation and like, persevering and then this chapter of, like, PigyBak and like, what you're doing now?
17:03
Shanna Greathouse
I honestly don't want to give that religion that kind of credit.
17:07
Carrie Aguilar
I love that.
17:08
Shanna Greathouse
Yeah. No, I don't. I. And I want to frame it that I know beautiful people in the religion and there are so many wonderful people. Whenever I grew up in the religion, part of the reason I loved it, my congregation felt like a sea of grandparents, and we had moved away from my grandparents. So that was beautiful. It wasn't until I started going to other congregations that were a little more steeped in the tradition that it was worse for me.
17:30
Carrie Aguilar
Understood.
17:31
Shanna Greathouse
Because my congregation was very permissive of me. Being from two different worlds and having two different belief systems in my house. But still, I don't want to give them credit for that. I would say most of my perseverance comes from my family. My parents are just unbelievable. And any story that I have, I mean, I have heard about my entire family, from my grandpa to my mom to my dad, I have no excuse for anything but being gritty.
17:57
Carrie Aguilar
So let's talk, I guess switching gears a little and talking more about building community, because I think that's something that you and I definitely both have in common. What does it look like for you now building both PigyBak in Cleveland and Cleveland startup scene and what you are finding in terms of support and maybe like what you would look for in terms of support going forward.
18:24
Shanna Greathouse
Yeah. So for PigyBak, we're figuring that out still. I think it's coming much more organically on the startup scene. On PigyBak, we are working toward building up a virtual community.
18:38
Carrie Aguilar
Okay.
18:38
Shanna Greathouse
To represent neighborhoods.
18:40
Carrie Aguilar
Okay.
18:40
Shanna Greathouse
And so that's taking more outreach and going to these community events and, you know, the community block meetings and getting involved with local government to get that together. And I think we're starting to see that come together and we're going to continue to see that for the next six months. Really cement.
18:56
Carrie Aguilar
Okay.
18:57
Shanna Greathouse
For Cleveland. It's just been. There was just nothing like, we're starving for so much. We've got some great programming around bounce and YBI that does amazing things. See Change, I was in a bunch of accelerators there too, andt here's great programming, but there's not the social support or the mental health aspects that you need. And that social connection that comes as much in Cleveland. And I'm going from the reference point of hearing from anecdotes from founders outside of the ecosystem who have said, oh, there's usually a bunch of breakfast meetups and there's, you know, clubs kind of things, and we just don't really have that. So that's what I've been working on is creating more of that. Creating that if I go somewhere, like, I just had a reach out from a VC in Chicago through LinkedIn. Yeah. It was amazing.
19:52
Shanna Greathouse
So the first thing I did was I. I told her, you know, where we are in our raising cycle and, you know, we're looking for some milestones before we really open it up.
20:01
Carrie Aguilar
Yeah.
20:02
Shanna Greathouse
But I'd love to take that call. And if you want, I've got a couple of great companies that I'd love to, like, share with you too. That might be closer to it.
20:09
Carrie Aguilar
I love that.
20:10
Shanna Greathouse
And so then I sent an email to the. The list of all of these founders that I know and was able to get three or four, you know, warm intros I can line up for that meeting that we're gonna have in a couple of weeks.
20:24
Carrie Aguilar
Oh, that's wonderful.
20:25
Shanna Greathouse
Yeah, I think that's more of what we need to do is, like, it's so hard to get visibility here. So when you can take people along with you, why not?
20:33
Carrie Aguilar
Yeah. Yeah, I think that's wonderful. I think, you know, when I started my. When I Left Doordash a year and a half ago, and I started my business. One of the anchors for it was really figuring out, you know, what can I do? And, you know, how can we communally build light around Cleveland and Cleveland startups and what that looks like? And I think that there are incredible pockets and how do we create. How do we, like, hold hands and create space for each other and how do we, you know, start walking in the. In the same direction? And I think that we. I think that there's definitely some great movement towards that.
21:22
Shanna Greathouse
And you do such a great job of going to the other cities too, in Ohio, because that's.
21:26
Carrie Aguilar
I really do love that too.
21:27
Shanna Greathouse
You're so good at it. Like Columbus, Cincinnati, and I never know what's going on there. And then you're like, oh, this is going on. Talk to this person. I don't know how you even, like, get the contacts.
21:37
Carrie Aguilar
You just. I just. Well, I go up to people and I say, you don't know this, butI'm gonna be your best friend. That's it. That's all you have to do. It's a great pickup line.
21:47
Shanna Greathouse
It is a great pickup.
21:49
Carrie Aguilar
It's a great pickup line.
21:50
Shanna Greathouse
But if I use it now, they're gonna be like, you know Carrie Aguilar, but then that's a great end, too. I'll be like, I do.
21:55
Carrie Aguilar
I do know Carrie. So now you have two new best friends.
21:58
Shanna Greathouse
Two. Yeah.
21:59
Carrie Aguilar
Yeah. That's funny. So here at Inner Land, we talk a lot about chapters. Iknow. We talked about PigyBak. We talked about your Jehovah's chapter, and now I love how you got it The jehovah's chapter. From 10 to 20. A marriage, a divorce.
22:13
Shanna Greathouse
Like you do. Yeah.
22:15
Carrie Aguilar
Casual. So it's only natural to talk about your next chapter. So call your shot. What does this next chapter look like for you personally and for PigyBak.
22:25
Shanna Greathouse
Okay, for me personally, it is definitely owning my space more. Being more assertive, putting myself and continuing to put myself in difficult conversations and difficult situations so that I can grow and.
22:37
Carrie Aguilar
Wait, wait. Can we define what is a difficult conversation and difficult situation?
22:41
Shanna Greathouse
Difficult conversation. Hey, team. I need you guys to help more.
22:47
Carrie Aguilar
Oh.
22:47
Shanna Greathouse
Like, I think that, like, so that I'm more at peace, you know, with. With things. I think those are the difficult conversations.
22:55
Carrie Aguilar
So that's internally. And then.
22:57
Shanna Greathouse
And then difficult situations are like, we're. We're going to the Home and Garden Expo.
23:04
Carrie Aguilar
Okay.
23:05
Shanna Greathouse
And part of the. Like it or not, part of the. The branding strategy is more founder led Content.
23:12
Carrie Aguilar
Yeah.
23:13
Shanna Greathouse
So going up to strangers, getting. Putting my former Jehovah's Witness hat on more and. And actually, like, filming people and filming strangers, like, it's the next level of uncomfortable, but getting comfortable in that because it's going to benefit the whole brand and, you know, it's not about me.
23:32
Carrie Aguilar
I love that so much.
23:34
Shanna Greathouse
I love that it's going to be fun. And then. Yeah. So overall, too, I'm really passionate.
23:41
Carrie Aguilar
Can I say something about the filming thing?
23:43
Shanna Greathouse
Yeah.
23:43
Carrie Aguilar
Okay. So I loathe filming myself. And I have to tell you that one of the things that I started to do, first of all, I have, like, no, I am just not bashful. Let me be honest. I just don't like this. The fact that I have a podcast that's also recorded is so weird. So sometimes what I do is I just create the weirdest situations for myself to be in just to see if I can do it, and I just make a total fool of myself.
24:14
Shanna Greathouse
What is the example?
24:15
Carrie Aguilar
So I have to tell you. So. So in my, like, in my work, I always overthink. Like, oh, I have to create content for LinkedIn. I have to do this stuff. So I go on my Instagram. This is so silly, by the way. I had no idea how to, like, create a story on Instagram. So I was walking my dog the other day and I was like, I'm just gonna, like, create this content. So again, I don't even know that you can just press. Press the circle to create a story that, like, would make sense. So instead I go to the real thing. I create a real.
24:50
Shanna Greathouse
Have you walking the dog.
24:51
Carrie Aguilar
Literally, I'm me walking the dog in the cold. And it's says something along the lines of, hey, guys, it's me. I just want to know who looks cute inbeanies. Like, what's the deal?
25:04
Shanna Greathouse
Like, Harry Seinfeld. What's the deal with beanies?
25:07
Carrie Aguilar
Why? Like, who. Who. Who looks cute in beanies? I don't look. Like, look at this. I even have straight hair today. And I don't. And that was. And I made this real. And I didn't know that it, like, creates, like, instead of going on your stories, it hangs out on your grid.
25:22
Shanna Greathouse
Yeah. Yeah.
25:24
Carrie Aguilar
And I, like, want to delete it, but then that's forcing me to think that people are gonna read. Like, I'm already too in my head about it. So just up there.
25:33
Shanna Greathouse
Yeah.
25:34
Carrie Aguilar
Do you have Instagram?
25:35
Shanna Greathouse
I do.
25:35
Carrie Aguilar
Okay, just. So just start doing weird stuff on your Instagram. Like, do it, like, low stakes. Do it on your personal Instagram.
25:42
Shanna Greathouse
Okay.
25:43
Carrie Aguilar
And just start doing it because it'll become much more normal when you have to, like, do it for, like, higher stakes.
25:50
Shanna Greathouse
For PigyBak. Unfollowing.
25:53
Carrie Aguilar
No. I mean, they're not gonna unfollow you, but like, that's what I would do. So uncomfortable situations, both personally and professionally.
26:01
Shanna Greathouse
Yeah. Yeah.
26:02
Carrie Aguilar
Okay.
26:02
Shanna Greathouse
And then for PigyBak, I really see us like, this is our year to take off. I think that we're going to do really great things. We're gearing up for the spring with a lot of deals. I see us expanding to Alabama and New York, like this year for sure.
26:15
Carrie Aguilar
Cool.
26:15
Shanna Greathouse
Finally, like releasing the Ha Ha on the world.
26:18
Carrie Aguilar
I love that Ha Ha is on our.
26:21
Shanna Greathouse
Leadership team at Ha Ha Clinton Dix from the Green Bay packers who has a great follow up, but I didn't know he was because I don't follow football. So he.
26:31
Carrie Aguilar
So he played for. He played for Alabama and now he is. I'm gonna get it wrong. Ha Ha and I'm sorry, but he is. He now works for Alabama too, as like a coordinator.
26:45
Shanna Greathouse
I think it's director of player Engagement or something. But I think like, once we actually make the announcement and pull them in more, it's going.
26:54
Carrie Aguilar
That was our announcement, by the way.
26:55
Shanna Greathouse
Oh, yeah.
26:55
Carrie Aguilar
That's it for the women who listen to In Her Land.
26:57
Shanna Greathouse
Ye. Football and. No, for sure. And then forest City Founders Club, which is like our little email thread basically at this point.
27:08
Carrie Aguilar
Big email thread.
27:09
Shanna Greathouse
Yeah, yeah, there's a few.
27:09
Carrie Aguilar
It's a big deal.
27:10
Shanna Greathouse
Yeah, yeah. But I see us actually pulling in more events. We're looking to get more attention for Cleveland overall and Ohio, honestly, expanding more. Like taking your lead and expanding more to Columbus and Cincinnati, connecting with more founders and then amplifying that messaging so that we can get Forbes attention and, you know, business week.
27:34
Carrie Aguilar
Okay, let's call her a shot. Forbes Business Week. Let's do it.
27:37
Shanna Greathouse
Let's do it.
27:38
Carrie Aguilar
Forest City Founders Club.
27:39
Shanna Greathouse
Yeah.
27:40
Carrie Aguilar
I think that's awesome. Well, thank you so much, Shanna, for the time and space for creating with us to be unapologetically yourself, we look forward to having you all join the next episode of In Her Land, where we promise another thought provoking episode with another leader here in Cleveland who shares with us what it's looking like In Her Land.
28:02
Shanna Greathouse
Thank you for having me, Carrie. It's been really fun.
28:04
Carrie Aguilar
Yeah, thank you, thank you.
